Comm Strategies is a boutique public relations consultancy specializing in tech industries, with extensive experience in manufacturing technology, IT services, outsourcing, computer security, desktop/portable systems & accessories, and consumer electronics. We expand brand awareness through traditional editorial opportunities with general interest and industry trade media while helping companies leverage new social media tools and SEO strategies to improve search rankings and, ultimately, customer reach. We build bridges to media and influencers, and help you create and promote content to ensure that media and customers keep coming back for more. Comm Strategies works with companies of all sizes, from startups to large, global enterprises. We offer senior-level support from dedicated professionals with backgrounds in public relations, product marketing and journalism. We’re right-sized for companies looking for PR support without a lot of overhead and with a sensible, well-thought approach to the dizzying number of options for expanding marketing presence via traditional and social media options. We’re big on social media, but believe companies should only invest in the tools that can actually help them achieve business objectives. Our clients also appreciate that we don’t overextend ourselves so that we can deliver the kind personalized, direct service that you’d expect from in-house staff. If you are looking for PR and marketing pros who will integrate seamlessly with your organization and a business model where there are no surprises when it comes to fees and expenses, we’re the right ticket for your company.
Today media comes in many forms, from traditional outlets publishing news on dried tree pulp, to bloggers, microbloggers and all flavors of freelancers. Many of the news blog sites rival the reach and importance of traditional media. Plus in a few years, “traditional” media will not exist as we know it today. It can be quite confusing. Let us help you focus on the media that really matter and avoid chasing targets of little or limited influence.
Leveraging Your Content
With all the new ways to distribute information about your company and it products, your “content” is the key. We’re talking about the news, views, ideas and angles that people want to hear about. It’s simply not enough to pitch products with a blog or start Twittering your press releases. Do you have a strategy for advancing your business goals that include a mix of social Web along with traditional media? Finding platforms to deliver your message is easy. Creating messages, and lots of them to feed the voracious appetite of the Web, is the road to success.
Technology Focus
We have specialized in the technology marketplace since the first PCs rolled off the assembly lines in the 1980s. Our focus is our strength. We have been through the ups and downs, and remain dedicated to an industry that continues to revolutionize our world like none other.
Comm Strategies works in the world of technology. We have honed years of expertise in everything from industrial automation to consumer electronics; data communications to Internet security, storage and infrastructure management. We were using e-mail to reach news media when most of our colleagues hadn’t figured out what to do with a dial-up modem. We also know when to separate the wheat from the chaff in this business. New media has delivered new ways to market products and services with tools such as Facebook, Google+, Twitter, YouTube and LinkedIn. The question remains, how do you integrate outreach to traditional media along with the new social media tools? The answer is to carefully choose the best vehicles to showcase your brand and, more importantly, decide the kind of messaging that you want to reach targets that will deliver the maximum marketing traction for your company.
Automation Opps delivers timely notices of editorial opportunities, events and news media tips for the manufacturing technology industry.