Social media marketers are constantly building products and delivering them to customers and prospects. They especially want to make sure the content consumer comes back for more, since the cost of winning new business generally far exceeds the cost of retaining...
By a sizeable majority (74 percent), companies focused on manufacturing said they plan to produce more content in 2016 over the previous year, according to the 2016 B2B Manufacturing Content Marketing Trends research report. But despite the stated commitment to...
Some might consider it social media heresy to use LinkedIn groups to promote a business or sell products. After all, LinkedIn established groups as a place for members to post business questions and industry viewpoints, discuss news and group-related topics, seek...
Planning the best time and day to share interesting content as well as company messages on Facebook, Google Plus, Instagram, LinkedIn, Pinterest, your blog and other social channels is a recurring theme in social media marketing. The solution would certainly take part...
Perhaps the single biggest obstacle to success in social media marketing is time – generally because we never seem to have enough of it. It’s no secret that effective social marketing demands a huge amount of your time. And if it always seems like others have more...
